What CRM software really costs your team

Good fit if

Very small businesses moving off spreadsheets that want the lowest paid price.

Skip it if

You need deep customisation or advanced sales features: Bigin is Zoho's deliberately simple CRM.

Features: cheapest plan that includes each

• Multiple sales pipelinesFrom ExpresssourceExpress 3, Premier 5, Bigin 360 15 pipelines.
• Email syncFrom Expresssource
• Workflow automationFrom FreesourceFree: 3 rules; Express 30.
• Custom reportsFrom ExpresssourceCustom dashboards rather than a full report builder.
• Built-in callingFrom FreesourcePay per use for numbers and call credits.
• API accessFrom Freesource

• Free plan: 1 user, 500 records, 3 automations, single pipeline.
• Express includes 3 team pipelines; Premier 5; Bigin 360 15.

Source: Bigin by Zoho pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Startups and SMBs that want low-cost entry pricing with room to move up.

Skip it if

You want to pay month to month: only annual prices are published on the pricing page.

Features: cheapest plan that includes each

• Multiple sales pipelinesFrom ProsourcePro allows 10 pipelines.
• Email syncFrom GrowthsourceGmail and Microsoft 365/Outlook.
• Workflow automationFrom GrowthsourceGrowth has 20 basic workflows; advanced workflows from Pro.
• Custom reportsFrom ProsourceGrowth has pre-built reports only.
• Built-in callingFrom GrowthsourceCalls use paid phone credits.
• API accessFrom Growthsource

• 21-day free trial.
• Monthly billing exists but its prices were not shown on the page we checked.

Source: Freshsales pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Teams already using monday.com for projects who want sales in the same workspace.

Skip it if

You are a team of one or two: plans start at 3 seats, so you pay for 3.

Features: cheapest plan that includes each

• Multiple sales pipelinesNot confirmed yet
• Email syncFrom Standardsource
• Workflow automationFrom StandardsourceStandard is capped at 250 automations a month; Pro allows 25,000.
• Custom reportsFrom BasicsourceBasic allows 1 custom dashboard; Standard 5.
• Built-in callingFrom BasicsourceMobile app only, paid per minute, numbers in the US, Canada, Puerto Rico and Israel only.
• API accessNot confirmed yet

• Plans start from 3 users.
• Price shown depends on your billing country.
• monday's pricing page and help centre disagree on which plans include pipelines and the API, so we mark those as not confirmed.

Source: monday CRM pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Small sales teams that live in a visual deal pipeline and want low per-seat prices.

Skip it if

You need a free plan: Pipedrive offers a 14-day trial, not a free tier.

Features: cheapest plan that includes each

• Multiple sales pipelinesFrom Litesource
• Email syncFrom GrowthsourceLite has Smart Bcc logging only.
• Workflow automationFrom GrowthsourceGrowth: 50 automations per company.
• Custom reportsFrom LitesourceLite: 15 reports per user; multiple dashboards from Premium.
• Built-in callingNot offeredsourceEvery plan can hand calls to your phone via the mobile app (your normal phone bill).
• API accessFrom Litesource

• Prices exclude VAT.
• Add-ons such as LeadBooster and Campaigns cost extra.

Source: Pipedrive pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Small businesses that want one simple price with no tiers to compare.

Skip it if

You need advanced automation or reporting.

Features: cheapest plan that includes each

• Multiple sales pipelinesFrom Everything includedsource
• Email syncFrom Everything includedsourceGmail, Outlook or IMAP. Logs new emails only, for contacts already in the CRM.
• Workflow automationFrom Everything includedsourceBasic: triggered by pipeline status changes; no automatic emails.
• Custom reportsNot confirmed yet
• Built-in callingNot confirmed yet
• API accessFrom Everything includedsource

• One plan, no tiers: unlimited contacts, 25GB storage per user.
• 30-day free trial, no card required.

Source: Less Annoying CRM pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Small service businesses that want a tidy contact and pipeline manager with a free start.

Skip it if

You need automation on the cheapest plan: workflows start on Growth.

Features: cheapest plan that includes each

• Multiple sales pipelinesFrom GrowthsourceGrowth allows 5 pipelines.
• Email syncFrom GrowthsourcePersonal mailboxes only; switched on per contact.
• Workflow automationFrom Growthsource
• Custom reportsFrom GrowthsourceDashboards built from Capsule's report library, not a free-form report builder.
• Built-in callingNot confirmed yet
• API accessFrom FreesourceShown as included on every plan in the feature comparison table.

• Free plan: 2 users, 250 contacts, 1 pipeline.
• No setup or onboarding fees.

Source: Capsule CRM pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Teams of one or two who want a capable free CRM, and teams already using HubSpot for marketing.

Skip it if

You are budget-sensitive and growing: Professional adds a required $1,500 onboarding fee on top of the seat price.

Features: cheapest plan that includes each

• Multiple sales pipelinesFrom StartersourceStarter: 15 custom pipelines shared across all record types.
• Email syncFrom FreesourceGmail, Outlook, Exchange or IMAP inboxes.
• Workflow automationFrom StartersourceStarter: up to 50 workflows with restricted triggers and actions; full workflows from Professional.
• Custom reportsFrom ProfessionalsourceFree and Starter get template-based dashboards only.
• Built-in callingFrom StartersourceStarter includes 500 calling minutes; paid seats only.
• API accessFrom FreesourceHigher API limits on Professional and Enterprise.

One-time fees: Professional $1,500, Enterprise $3,500.

• We list the regular seat prices. HubSpot currently shows lower discounted prices ($7 Starter, $90 Professional) for new customers only.
• Prices are 'starts at'; HubSpot Credits are sold separately.
• HubSpot's page does not clearly label which billing cycle the price is for, so we show it as the annual price.

Source: HubSpot Sales Hub pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Teams that run their business in Google Workspace and want the CRM inside Gmail.

Skip it if

You need automation on a small budget: workflows start on Professional at $59 a seat.

Features: cheapest plan that includes each

• Multiple sales pipelinesFrom ProfessionalsourceBasic pipelines lack won/lost tracking and deal values.
• Email syncFrom BasicsourceGmail only.
• Workflow automationFrom ProfessionalsourceBasic can only auto-create tasks; full workflow automation starts on Professional.
• Custom reportsFrom Businesssource
• Built-in callingNot confirmed yet
• API accessFrom ProfessionalsourceDeveloper API is listed in the Professional additions.

• Contact limits: Basic 2,500; Professional 15,000; Business unlimited.
• Prices exclude taxes.

Source: Copper pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Companies that expect to grow into a large, highly customised sales operation.

Skip it if

You want something simple and cheap to run: costs rise steeply above Starter Suite, and many features are paid add-ons.

Features: cheapest plan that includes each

• Multiple sales pipelinesNot confirmed yet
• Email syncFrom Starter Suitesource
• Workflow automationFrom Pro SuitesourcePro Suite: 5 flows per org. Salesforce sources disagree on Starter Suite, so we list Pro Suite.
• Custom reportsFrom Starter Suitesource
• Built-in callingNot confirmed yet
• API accessFrom CoresourceIncluded from Core; on Pro Suite it costs an extra $25 per user per month.

• Salesforce also lists a Free Suite; we left it out until we can confirm its user limit.
• Salesforce's own pages disagree on which plan allows multiple sales processes, and its Sales Dialer is being retired, so we mark both as not confirmed.

Source: Salesforce Sales Cloud pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Outbound sales teams that make lots of calls and emails from inside the CRM.

Skip it if

You rarely call prospects: much of Close's value is its built-in calling, which is billed by usage.

Features: cheapest plan that includes each

• Multiple sales pipelinesFrom Solosource
• Email syncFrom SolosourceGmail or Outlook; up to 3 accounts per user on Solo and Essentials.
• Workflow automationFrom Growthsource
• Custom reportsFrom ScalesourceLower plans can adjust and save pre-built reports.
• Built-in callingFrom SolosourceCalls are billed by usage; phone numbers cost extra.
• API accessFrom Solosource

• Calling is charged by usage.
• Solo is limited to 1 user and 10k leads.

Source: Close pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Startups that want a modern, flexible CRM and a free plan for up to 3 people.

Skip it if

You have more than 10 users on a budget: Plus stops at 10 seats and Pro costs $79 a seat.

Features: cheapest plan that includes each

• Multiple sales pipelinesFrom FreesourceOn Free, pipelines share one set of stages.
• Email syncFrom FreesourceGmail and Microsoft 365; 1 account per user on Free and Plus.
• Workflow automationFrom FreesourceRuns use credits; Free is capped at 250 workspace credits a month.
• Custom reportsFrom FreesourceFree is limited to 3 reports.
• Built-in callingNot confirmed yet
• API accessFrom Freesource

• Plus and Pro are 20% cheaper with annual billing.
• Startup program offers discounts for eligible startups.

Source: Attio pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.