What CRM software really costs your team

Good fit if

Very small businesses moving off spreadsheets that want the lowest paid price.

Skip it if

You need deep customisation or advanced sales features: Bigin is Zoho's deliberately simple CRM.

• Free plan: 1 user, 500 records, 3 automations, single pipeline.
• Express includes 3 team pipelines; Premier 5; Bigin 360 15.

Source: Bigin by Zoho pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Startups and SMBs that want low-cost entry pricing with room to move up.

Skip it if

You want to pay month to month: only annual prices are published on the pricing page.

• 21-day free trial.
• Monthly billing exists but its prices were not shown on the page we checked.

Source: Freshsales pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Teams already using monday.com for projects who want sales in the same workspace.

Skip it if

You are a team of one or two: plans start at 3 seats, so you pay for 3.

• Plans start from 3 users.
• Price shown depends on your billing country.

Source: monday CRM pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Small sales teams that live in a visual deal pipeline and want low per-seat prices.

Skip it if

You need a free plan: Pipedrive offers a 14-day trial, not a free tier.

• Prices exclude VAT.
• Add-ons such as LeadBooster and Campaigns cost extra.

Source: Pipedrive pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Small businesses that want one simple price with no tiers to compare.

Skip it if

You need advanced automation or reporting.

• One plan, no tiers: unlimited contacts, 25GB storage per user.
• 30-day free trial, no card required.

Source: Less Annoying CRM pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Small service businesses that want a tidy contact and pipeline manager with a free start.

Skip it if

You need automation on the cheapest plan: workflows start on Growth.

• Free plan: 2 users, 250 contacts, 1 pipeline.
• No setup or onboarding fees.

Source: Capsule CRM pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Teams of one or two who want a capable free CRM, and teams already using HubSpot for marketing.

Skip it if

You are budget-sensitive and growing: Professional adds a required $1,500 onboarding fee on top of the seat price.

One-time fees: Professional $1,500, Enterprise $3,500.

• We list the regular seat prices. HubSpot currently shows lower discounted prices ($7 Starter, $90 Professional) for new customers only.
• Prices are 'starts at'; HubSpot Credits are sold separately.
• HubSpot's page does not clearly label which billing cycle the price is for, so we show it as the annual price.

Source: HubSpot Sales Hub pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Teams that run their business in Google Workspace and want the CRM inside Gmail.

Skip it if

You need automation on a small budget: workflows start on Professional at $59 a seat.

• Contact limits: Basic 2,500; Professional 15,000; Business unlimited.
• Prices exclude taxes.

Source: Copper pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Companies that expect to grow into a large, highly customised sales operation.

Skip it if

You want something simple and cheap to run: costs rise steeply above Starter Suite, and many features are paid add-ons.

• Salesforce also lists a Free Suite; we left it out until we can confirm its user limit.

Source: Salesforce Sales Cloud pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Outbound sales teams that make lots of calls and emails from inside the CRM.

Skip it if

You rarely call prospects: much of Close's value is its built-in calling, which is billed by usage.

• Calling is charged by usage.
• Solo is limited to 1 user and 10k leads.

Source: Close pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.

Good fit if

Startups that want a modern, flexible CRM and a free plan for up to 3 people.

Skip it if

You have more than 10 users on a budget: Plus stops at 10 seats and Pro costs $79 a seat.

• Plus and Pro are 20% cheaper with annual billing.
• Startup program offers discounts for eligible startups.

Source: Attio pricing page, checked 4 Nov 2026. "—" means the vendor doesn't publish that price.